World of Sports Digital Experience

World of Sports was a 2015 joint partnership summer promotion between Anheuser-Busch InBev and Buffalo Wild Wings. As a part of the larger program, This digital experience was created for users to use inside Buffalo Wild Wings locations and was filled with promotions and games that customers could interact with. The challenge was to design within the style of the promotion and all of the confines of the brands along with creating an intuitive user experience.