Warm 4 Winter Brand Design

Warm 4 Winter was a winter clothing drive that happened in the fall and winter of 2019-2020. Several churches and organizations in New Haven, Connecticut banded together to collect four types of winter clothing items: coats, hats, scarves, and gloves and mittens. I designed the logo and the brand style. Below is a collection of several examples of the design elements for the brand. The brand was designed to be soft and inviting while still using a bright blue to be visually arresting.